Wednesday, March 12, 2008

Now That's a Switch...

Was this taught in your Economics class?

Book catalogs usually try to take your money by selling you books or book-themed or reading-related items. Bas Bleu, the self-proclaimed "Champion of the odd little book…and your source for inspired gifts and accessories for readers," wants to give you some cash.

What's the catch?

There is none. The Bas Bleu Reader Review program offers customers a chance to suggest an addition to the catalog company's inventory. Readers/customers can submit a 150-word review of their latest favorite, and if they convince the editors that it is truly a great book, Bas Bleu will add the book to their inventory, feature your review (with your name and hometown) as the book's description in the catalog and online listings, then they will pay you $25.


Now if you're taking part in First Look over at HarperCollins (see article) where you get a free book, but no pay for a brief review, why not tweak that review for style and tone, then submit it to Bas Bleu for the chance to earn $25 on that same book? What about your customer reviews on Amazon or other bookselling sites? Could you revamp them for Bas Bleu?

Where do you sign up?

To get an idea of what kind of books Bas Bleu sells and the style of writing in their description/reviews, check out the online catalog. You can also read past Reader Reviews. Then when your ready, you can submit by email (customerservice at basbleu dot com) with Reader Review in the subject line or snail mail it to:


Bas Bleu Reader Review Editor
834 Inman Village Parkway, Suite 250
Atlanta GA 30307

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